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THE SYNDICATE PROJECT MINECRAFT PROJECT SERIES
This story is part of our World of Gaming series where we spotlight cutting-edge technologies, innovations, and designs for the latest games-best enjoyed on the new generation of PCs that feature the souped-up 6th Gen Intel® Core™ processors. I just want to travel the world, play video games, and do the craziest stuff possible. So my dream to make YouTube my job actually led me to my original dream career. Before I even got into YouTube, I was studying game design and programming. We actually just made our own video game, too. I also just joined up with a few YouTube gamers to create a publishing house for indie devs. I’m five years into it and sometimes I can feel a bit burned out, but I still really love it and I want to keep doing gaming videos. My goal was always to get into the industry and do it as a job. Because I can say things in the stream, I can give on-the-spot reactions, too. You can ask them questions about your gameplay: “Should I go this way?” or “Should I do this?” and everyone loves it. But with live streaming, you get instant feedback and you get to know your audience. You make the content, post it and then that’s it.
I thrive off of other people’s energy, and when you’re creating YouTube videos on your own, it’s difficult to harness that energy. I’ve been making content for a while, and it got to the point with my YouTube videos where I wasn’t getting a lot of user feedback. Do you think it’s a better platform than YouTube? You’ve also become really popular on Twitch, which is also like watching sports, but live. When it comes to video games, I think it’s the same thing, where people like to kick back and chill out and enjoy the show.
Why do you watch sports? Wouldn’t you rather go out and play yourself? Well, you can, but you also want to watch what other people are doing-how they play the game, what they’re doing differently. Why are people so into watching this stuff?īecause it’s a relatable thing to watch. Before I knew it, I was doing it as a full-time job. There was a personality to it and I was like, “I love this!” So, I decided to give it a go because, for one, I was good at the game I was playing, and second, I knew I had some pretty cool stories I could tell people. He wasn’t just recording gameplay and sharing it he was talking over the game and telling a life story about something, like what happened to him at work that day. I looked into other people who were doing it, and I found a player named Hotch, who was one of the biggest out there. I liked the concept of recording your gameplay and sharing it. I started when I was 15 when I saw one of my friends using a game-capture device that showed his insane skills in Call of Duty. How-or why-did you get obsessed with making videos of yourself playing games? So how did a typical college student from England become a global celeb in the gaming world? We talked to Syndicate about what drives his obsession and what he wants to be when he grows up (he’s 22). For YouTube-generation gamers, Syndicate’s digital entertainment skills warrant the screams.
He has nearly 10 million subscribers to his channel “ The Syndicate Project,” which is more than Queen Beyoncé, comedian John Oliver and CNN. So what’s with the teenybopper mania? He’s a YouTuber with an enviable full-time gig: recording “gameplay” videos on YouTube for an estimated $1 million per year.
THE SYNDICATE PROJECT MINECRAFT PROJECT PROFESSIONAL
“It’s kind of crazy.”Ĭassell-aka Syndicate, his online moniker-isn’t a professional athlete, musician or actor. “People just recognize me now,” he says with a chuckle. Next thing he knew he was signing autographs. “SYNDICATE!” Cassell was taken aback-the UK native was just traveling in a foreign country off-duty. Tom Cassell was on vacation in Greece last year when a group of kids suddenly ran up to him.
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